Responsible for monitoring and analysis of sector-specific data and trends, she develops recommendations and reports for retail and e-commerce clients, while her specialty is analytical tools supporting PR communication activities.

Before joining in, she was also active in the industry, building her professional portfolio at IMM, creating reports for customers such as T-Mobile, BMW, Amplico, and Budimex. Her next stop on the career path was VML Poland – an agency where she was in charge of social listening for Nutricia and Danone, as a member of the Brand Fibres unit, as well as ad hoc social listening reports for customers.

Mother to two daughters, including one with disabilities, she shares her real life stories on Instagram.