Michał specializes primarily in corporate and B2B communications, responsible for managing projects for clients from the retail and franchise industries 24/7. He considers his strengths to be the ability to quickly adapt to the specifics of the client’s industry, as well as media relations, which were also the subject of his master’s degree.

He gained previous experience implementing B2B communication strategies for clients from the technology industry, including cloud computing, cybersecurity and 5G infrastructure, as well as working for brands related to e-commerce and logistics. Before starting his work in public relations, he tried his hand at journalism, cooperating with one of Wrocław’s radio stations, and writing for a now defunct music portal.

During his time off, he goes to concerts, searches music stores for records and cassettes, plays on the console, visits Wrocław’s arthouse cinemas (despite a constantly active unlimited card in one of the multiplexes), watches English football and buys books that end up on the ever-growing pile of shame.