Dirk Aarts

Dirk Aarts

Founding Partner & CEO

As founder and CEO of 24/7Communication Dirk has created a strategic communications firm offering a full range of PR and reputation management services. His vision and dedication have led ‘24/7’ to become the leading independent PR firm in Poland. He has built the agency to a reputable, leading PR company, with drive for results and passion for innovation.

During his career he has advised and ran campaigns for international corporations in wide variety of industries. His expertise areas include strategic planning, reputation management and marketing communications. Dirk has wide experience in crisis manager, having supported companies in their toughest moments. He has managed crises from within board rooms and have advised executive teams on recovery plans.

Dirk is an occasional lecturer at the University of Warsaw. He has been Board member of PROI Worldwide, The Polish PR Association, Entrepreneurs Organization Worldwide and the Dutch Business Network in Poland. He is a graduate of ZuydUniversity of Applied Sciences in The Netherlands and studied Communications at the Rotterdam School of Management. He started his career in marketing functions in PepsiCo and Palm Breweries in Belgium.

In his free time Dirk is a long-distance runner and travels through exotic countries by bike.