Retail & E-commerce
Dynamic communication of the retail sector
The customer profile in retail is constantly changing. Today’s consumers are increasingly aware and their demands are constantly growing. Speed and convenience have become the main assets of modern commerce. With the help of technology, we are not only able to buy quickly, but also to comment and evaluate a product or service immediately. It is therefore important to design a communication strategy so that it is not only integrated and personalised, but above all authentic and trustworthy.
Eight out of ten customers say they will continue to buy from a brand they trust. But how do you gain the trust of customers that will translate into increased loyalty, retention and sales? To create a memorable shopping experience and inspire trust, retailers should make sure they are doing exactly what they are communicating. If one of the brand promises is excellent customer service, committed employees with deep product knowledge, product safety and the entire production process, this is exactly what must be provided to all customers. The same rules apply to social responsibility, caring for both the environment and employees. And do not forget about customer security – a secure purchasing process with a low risk of cybercrime, phishing or subscription traps. Customers will instantly verify whether a company is telling the truth and what it promises, and with access to social media they will quickly share both positive and negative feedback.
That is why at 24/7Communication consultants specialising in the commercial sector create communications that are clear, open and delivered on time. We help clients build a tailored, personalised and appropriately profiled message to reach the consumer in the here and now. Sales companies should listen to customers rather than inundate them with an excess of information, which is particularly important for companies that have a rich portfolio of products dedicated to different age groups.