Barbara Wyszyńska

Barbara Wyszyńska

Senior Account Manager / Healthcare & Pharma Practice Leader

Her vast experience in communication, PR, and CSR spans more than 15 years, and comprises diverse projects implemented in the areas of healthcare and patient organisation relations, in particular. Since joining 24/7Communication, she has been developing the Healthcare & Pharma Practice, and currently leads a team of few consultants supporting her in projects implemented for leading pharmaceutical companies in the domains of internal communication, CSR, education campaigns, corporate PR, and crisis communication. She advises and collaborates with local authorities and other stakeholders.

She has built comprehensive experience working for major Polish PR agencies as well as for the communication department of Roche Poland – a leading global biotechnology company, where she spent over 8 years. Her main professional accomplishments included internal communication activities, the company’s first three CSR reports, as well as patient-oriented educational campaigns and supporting activities for such therapeutic areas as oncology, neurology, and rare diseases.

The relationships she has managed to establish with the health-concerned media as well as leading patient organisations are truly impressive, particularly in the field of oncology. In 2020, along with the Rak’n’Roll Foundation, she received the Bronze Paperclip (Brązowy Spinacz) award for the Rolling2Turn campaign.

After hours, she loves travelling, cycling in the woods, and reading non-fiction.